Health & Wellbeing

ANTI-AGING

The Free Radical Theory of Aging was published by Denman Harman in 1956. He theorised that aging is a result of free radical damage of the cells of the body. This is also called oxidative stress.

Today, a great deal of experimental evidence supports the premise that length of life is determined by the crucial balance of antioxidants with free radicals in the body. Oxidative stress is being shown to be at the root of disease and aging.

ARTHRITIS RELIEF

Antioxidants might also assist in the treatment of some cases of rheumatoid arthritis. Insufficient antioxidant presence may allow active free radicals to cause oxidation of the lipids in the synovial fluid of the joints so that it loses its lubricating ability. Painful inflammation is the result. A healthy supply of antioxidant nutrients may be able to prevent this type of damage before it occurs and even offer some relief to those already suffering pain from this type of disability.

CANCER PREVENTION

Research shows that industrialised countries have a far greater tendency towards bowel, breast, prostate and lung cancer.

Heavy pollutant, poor diet and stress are all major factors that may contribute to free radical damage, leading to an overload of free radicals which the body's own antioxidant production may not be able to cope with. Scientists estimate that 80 to 95 percent of human cancers are caused by the environmental carcinogens.

Skin cancer is a problem that is increasing. A reduction in the ozone layer and overexposure to sunlight and ultraviolet radiation has given this country the unenviable position of having one of the world's highest levels of skin cancer.

Free radical attacks on our systems are constant. This may mean we have to work harder to fend off these harmful scavengers, refuelling the cell membranes with antioxidant nutrients and reducing where possible the factors which are responsible for producing excess damage.

GENERAL HEALTH
Antioxidants help to increase immune system response and promote smooth and healthy skin

HEART DISEASE PREVENTION
It is believed that oxidation plays a role in the development of fatty deposits in the walls of blood vessels (atherosclerosis), which increases the risk of heart attack and stroke.

SIDS - Sudden Infant Death Syndrome or Cot Death
Alarming new evidence suggests that free radicals can be a cause of SIDS. Evidence suggests that pregnant mothers and infants who are particularly deficient in Selenium and Vitamin C could be increasing the risk of SIDS.

SPORTS PERFORMANCE
Evidence suggests that increased intake of vitamin E is protective against exercise induced oxidative damage. Vitamin E is also involved in the recovery process following exercise.

Antioxidants such as vitamin C, vitamin E, CoQ10, glutathione, and alpha lipoic acid are important supplements for those who exercise on a regular basis. The rationale is that exercise is a highly oxidative process and, as a consequence, produces free radicals from aerobic metabolism. Antioxidant compounds help alleviate this process for enhanced performance and faster recovery.

Many New Zealand All Blacks, Super 14 and provincial rugby players are great advocates of Bodyguard Selenium formula particularly for this reason.